Visual identity for TrackVagas, a SaaS that organizes the job search. The brand had to convey two ideas at once: searching for jobs and the feeling of having everything under control.

The symbol combines a magnifying glass and a briefcase: the magnifying glass stands for the daily job search, and the briefcase for the job the person is looking for. It works on its own as an app icon and favicon, and sits next to the name in the horizontal logo.

Colors

• Blue (#0053E6): technology and trust, in the magnifying glass and interface details
• Yellow (#FFC500): energy and optimism, in "Vagas" and highlights
• Navy (#0F1B3D) and Ink (#0B1C5C): the dark base of the landing page and the name on light backgrounds

Typography

• Logo: an extra bold geometric sans-serif, with "Track" and "Vagas" in different colors to give the name rhythm
• Headings: Bricolage Grotesque
• Body: Instrument Sans

Versions and applications

• Horizontal logo for light backgrounds (navy "Track") and dark backgrounds (white "Track")
• App icon and favicon in several sizes
• Product interface, landing page, Instagram carousels and LinkedIn page

See the brand in use at trackvagas.com.br.